With the advent of the new Sex And The City Movie, all the newspapers are abuzz with women of a certain age. Articles from the Wall Street Journal to local newspapers are discussing the “untapped” market of women over 35. Can you believe 35 is considered old? Is seems that once you graduate out of the 18-34 marketing category, corporations and marketing firms consider you dead.
Well, with unmistakable timing, a new reality series called She’s Got The Look is America’s Next Top Model for the over 35 set. She’s Got The Look is looking for a women with beauty, but more importantly, a relatable personality with depth that comes with maturity. Ten women will compete for a contract with Wilhemina Models and a photo spread in Self magazine.
Judges include:
Sean Patterson, President of Wilhemina Models, Inc.
Beverly Johnson, The first African-American supermodel to appear on the cover of VOGUE.
Robert Verdi, whom you may recognize as the host of shows such as Surprise By Design and Fashion Police.
As you can imagine all sorts of fashionistas turn out, from a man in the process of becoming Trans-gender to a leopard-print, body suit wearing diva. Each hoping to have “The Look”.
She’s Got The Look airs Wednesday, June 4th at 10:00pm on TV Land. To read more about this show and to view some great sneak peaks, click here. I’m really interested in your opinion on this.
I think it’s smart of TV Land to recognize that women over 35 aren’t dead and we still do care about what we look like. I hope that a show like this encourages women to take better care of themselves and inspires them to follow their passion at any age. We’ll see…
Any 35 or over gals want to weigh in?
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Hold On One Second Sweetie…
Last week Senator and Presidential hopeful Barack Obama called one of our local reporters Peggy Agar “sweetie”. Here’s a look at what happened…
While some have dismissed this comment as playful (one woman on a local radio show thought it was cool), others have found it a bit offensive. I for one was a little surprised to hear such a familiar tone taken with a complete stranger. I found it condescending.
Let me be clear this is by NO MEANS a political commentary. (So all you Obama-bots and Hillary-heads step off.) I am focusing on the sexist comments of a man to a woman. I’m sure that Mr. Obama was without mal intent. But that doesn’t excuse it.
As a woman whose previous life was in the a very conservative and male dominated corporate world of commercial insurance, I dealt with this sort of language all the time. I had my boss hit on me and a co-worker tell me that he had a sex dream about me. In response to such behavior, women face a tricky situation. You grin and bear it, otherwise, some women feel that they will be labeled a “feminazi” or not a team player, or you firmly let the offender know that his banter or behavior is inappropriate.
I had a conversation on a similar topic with my girlfriends a couple of weeks ago, and one friend is struggling with a man new to supervisory duties, who treats her like a “woman”. By that I mean, he opens doors for her (including the car door at one point) and talks to her differently than his male reports.
I’m really interested to know your experiences and how you dealt with them. What do you think about using familiar language (honey, sweetie, babe) in a formal or business situation? Have you ever been reprimanded for using these sort of endearments with male inferiors in business? What is the line?
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