With the advent of the new Sex And The City Movie, all the newspapers are abuzz with women of a certain age. Articles from the Wall Street Journal to local newspapers are discussing the “untapped” market of women over 35. Can you believe 35 is considered old? Is seems that once you graduate out of the 18-34 marketing category, corporations and marketing firms consider you dead.
Well, with unmistakable timing, a new reality series called She’s Got The Look is America’s Next Top Model for the over 35 set. She’s Got The Look is looking for a women with beauty, but more importantly, a relatable personality with depth that comes with maturity. Ten women will compete for a contract with Wilhemina Models and a photo spread in Self magazine.
Sean Patterson, President of Wilhemina Models, Inc.
Beverly Johnson, The first African-American supermodel to appear on the cover of VOGUE.
Robert Verdi, whom you may recognize as the host of shows such as Surprise By Design and Fashion Police.
As you can imagine all sorts of fashionistas turn out, from a man in the process of becoming Trans-gender to a leopard-print, body suit wearing diva. Each hoping to have “The Look”.
She’s Got The Look airs Wednesday, June 4th at 10:00pm on TV Land. To read more about this show and to view some great sneak peaks, click here. I’m really interested in your opinion on this.
I think it’s smart of TV Land to recognize that women over 35 aren’t dead and we still do care about what we look like. I hope that a show like this encourages women to take better care of themselves and inspires them to follow their passion at any age. We’ll see…
Any 35 or over gals want to weigh in?