While reading the Sun this afternoon, I stumbled upon an intriguing concept emerging from this recession, the “mini trend”.
In an effort to continue marketing to the “recessionista” crowd, the mini trend has emerged as a way of appealing to style junkies whose bank accounts are quickly becoming tapped out.
Instead of purchasing a full outfit that embodies a current trend, those who want to look stylish, but no longer have the cash (or more likely, the credit line to buy a full outfit), may instead buy one item from the trend.
This is hardly a new concept. As women grow older, they look silly in a head-to-toe trend. Not to mention, those fashions were not made for our more, shall we say, mature bodies. So, in order to look hip and young, we buy the “in” belt, shoes or handbag.
But then I got to thinking, is America changing the way we think about ourselves and how we spend our money? Are we becoming more introspective?
Money magazine has declared “Super Size Is So Over…” While they are referring to the actual size of things like the Mini Cooper and the decline of “Mc Mansions”, I’m beginning to wonder, are we really changing our opinion that bigger is better?
The king of luxury, Chanel designer Karl Lagerfeld was recently quoted in the New York Times as saying:
“This whole crisis is like a big spring housecleaning — both moral and physical… Bling is over. Red carpetry covered with rhinestones is out. I call it ‘the new modesty.’ ”
Could this recession be changing the way we think about ourselves and how we spend money? Or is the downsizing that many of us are experiencing a short lived fad to get us through, until we can go back to our more free spending ways?
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