H&M has announced that Rei Kawakubo will collaborate with the discount design emporium come November 2008. Her collection will include men and women’s collections along with some pieces for children. The collection release will coincide with the launch of the second H&M store in Tokyo.
“Rei Kawakubo has been at the top of our wish list for a long time and we are thrilled that she has chosen to collaborate with us. We have tremendous respect for Kawakubo’s fashion philosophy of questioning fashion’s ingrained patterns, and admire her artistic approach to design. …explains Margareta van den Bosch, creative advisor, H&M.”
Rei Kawakubo who was born in Tokyo and interestingly, not being a trained fashion designer (she studied fine art and literature), dictated her designs verbally to pattern makers.
She now is responsible for 14 different brands, in shops spanning 25 countries, with nearly 700 employees.
Comme des Garcons has been described as specializing “in anti-fashion, austere, sometimes deconstructed garments, sometimes lacking a sleeve or other component.”
I will be interested to see what sort of collection she decides upon. Not to mention the budget constraints she will have with fabric and materials.
Hmm…this is all beginning to sound like a Project Runway challenge.