Dr. Pepper Free Soda Publicity Stunt

I have been waiting since Wednesday to write about this shameless attempt at publicity.  It seems that Dr. Pepper will offer everyone in America a free soda if Axl Rose will release Chinese Democracy in 2008.

For those of you too young to remember, Axl Rose was in a band called Guns N’ Roses and is credited for songs like “Welcome to the Jungle” and “Sweet Child O’ Mine”.  Here’s a video…

Good Lord, the hair!

I digress, back to Chinese Democracy.  The album has been in the works for some 17 years now and has cost an estimated $13 million dollars thus far.  It seems that he has made numerous announcements that the work is being released and he will be going on tour only to recant.  Maybe he was too busy getting into fights with the likes of Tommy Hilfiger.  Remember that story

Dr. Pepper goes on to say that everyone sans GNR members Slash and Buckethead are eligible for the free soda.

“It took a little patience to perfect Dr Pepper’s special mix of 23 ingredients, which our fans have come to know and love,” said Jaxie Alt, director of marketing for Dr Pepper. “So we completely understand and empathize with Axl’s quest for perfection — for something more than the average album. We know once it’s released, people will refer to it as “Dr Pepper for the ears” because it will be such a refreshing blend of rich, bold sounds — an instant classic.”

Yes, well I haven’t ever though of anything as “Dr. Pepper for the ears” before.  If that isn’t enough, Dr. Pepper has created its own blog to express your support and adoration of Axl and his endeavor at: www.chinesedemocracywhen.blogspot.com 

I wonder how much Dr. Pepper spent on this ad campaign and who thought it was a good idea. 

 *UPDATE*

11/21/08  It looks like it’s time for Dr. Pepper to pay up!  Chinese Democracy is set to hit stores on Sunday.  According to news reports, Dr. Pepper will be giving out coupons on their website, but for only 24 hours.

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1 Comment

Filed under Advertising, Business, Fashion, music, News, pop culture, Uncategorized, YouTube

One response to “Dr. Pepper Free Soda Publicity Stunt

  1. whatmenthink

    More than just a fashionista! =) I love posts that broaden my knowledge of current events.

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